@JESCAJESCA

Razorfish | July 2022 to present | Associate Director, Social Content and Engagement Strategy

• Provides creative team with strategic insight to develop social campaigns and initiatives for Stellantis

• Works closely across disciplines to incorporate brand storytelling, promise and pillars into content, ensuring brand identity and engagement

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Razorfish | December 2021 to July 2022 | Social Content and Engagement Strategist

• Partnered with analytics team to identify insights for ongoing evolution of social strategies for Stellantis

• Took the lead on developing cultural and diversity POVs for multiple brands 

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Movement Strategy | May 2021 to December 2021 | Senior Social Content Supervisor

• Led team in strategic content planning and ideation for Amazon Originals and evergreen content across the Amazon Prime Video brand including content curators and influencers

• Managed team of strategists; oversaw project timelines, resource allocation and performance evaluations

• Directed team and client in social media crises

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Movement Strategy | December 2020 to May 2021 | Social Content Producer

• Planned content calendar of 300+ assets of content for Instagram, Twitter, TikTok and Facebook in Airtable

• Managed day-to-day relationship with several clients, trafficking multiple assets and copy daily

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Movement Strategy | December 2019 to December 2020 | Social Media Manager & Strategist ​

• Provided reactive content ideas based on trending content: foresees concept from ideation to creation

• Published and QC 6-10+ pieces of content per day

• Worked with data and insights team to identify insights for weekly, monthly reports for ongoing evolution of social platform strategies

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Fact & Fiction | January 2019 to December 2019 | Social Media Manager

• Collaborates with internal departments — creative, production and account departments — to generate and execute social-first content across all major platforms to meet and exceed content objectives, including building follower growth and increasing engagement and viewership goals

• Responsible for all aspects of social content strategy, including development, execution and optimization

• Plans, schedules and publishes culturally/brand relevant, original, high-quality content using editorial calendars and content management systems such as Spredfast, Hootsuite and Later

• Leads team in developing social ideas and ad campaigns based on data internet trends, best practices

• Monitors native platform analytics and NetBase; oversees monthly reporting, communicating results to internal and client teams

• Serves as brand voice through community management and audience engagement

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Razorfish | November 2017 to present | Social Media Analyst

• Developed social strategy for engagement activations, amplification initiatives and influencer partnerships for multifaceted national brand campaigns 

• Independently managed client’s organic social platforms by identifying integration points across the brand to create an overarching content strategy and editorial calendar

• Oversaw social advertising campaigns on Facebook, Twitter and Instagram, including paid strategy and budget allocation for real-time content at live events

•  Prepared flash reports on social performance, competitive research and industry trends to help inform clients’ business decisions

• Managed day-to-day relationship with client;  trafficked deliverables, managed timelines and led bi-weekly status calls 

 

Razorfish| May 2017 to November 2017 | Social Media Coordinator

• Helped launch and manage Facebook, Twitter, Instagram and community website for clients

• Worked daily with social, creative and account teams to ensure organic social and ad campaigns met messaging, strategy and creative goals

• Proactively used social listening tools to monitor internet trends, news and conversations within brand communities to provide insights for improving social content, blog posts to enhance program success

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USA TODAY | June 2014 to April 2017 | Community Manager

• Curated and verified user-generated photos with high-virality potential for USA TODAY social media and digital platforms

• Worked closely with Audience Engagement Editor, video production and graphic design teams to assist in content creation

• Ensured a consistent, on-strategy brand voice across social platforms

• Oversaw editorial calendar, developing content strategies and identifying engagement opportunities

• Grew Your Take Facebook following 300%; Instagram 175%

• Revived USA TODAY’s Pinterest page and grew audience by 68% from fall 2014 to spring 2016

• Trained new staff members in UGC best practices and maintaining brand voice